Hey! I’m emma.
Hey! I’m Emma, a qualified Life Coach and long-practicing eclectic witch, dedicated to helping spiritual and holistic small business owners who struggle with self-doubt, imposter syndrome, and lack of a clear strategy.
5 years ago, I left my management role to embark on a journey of self-discovery. I reclaimed the word 'witch' and tapped into the power within me, unlocking my true voice and purpose. Since then, I’ve built a full-time coaching practice and helped numerous spiritual entrepreneurs like you step into their power, align their business with their authentic selves, and achieve success with confidence.
But it wasn't always like this... I craved change but struggled to trust my voice and my abilities. It was only when I embraced self-belief and realised that my magick—and my success—had always been within me that everything fell into place.
Now, I’m here to help you find that same clarity. Through my coaching, I’ll provide the tools, insights, and strategies you need to overcome self-doubt, confidently grow your business, and embrace your authentic path. I’ll guide you in harnessing the power of your inner magick so you can transform not only your life but your business, too.
Your success starts within. Let me help you find the confidence and strategy to bring your vision to life.
How did I get here?
I spent my entire adult life feeling so doubtful of myself and full of shame, that I was crippled by shyness whenever I felt any direct attention on me. The answer lay in partying for me - it gave me the confidence I so desperatley craved, and I was the life and soul….until the next day when I was back to struggling to speak up, hold any boundaries or not be tortured by the fear of what everyone thought of me.
I was so trapped by the fear of what others thought that I stayed exactly where I was for years. Too afraid to even speak up in front of two people or more - despite ending up in management positions! Picture: Beetroot red from head to toe, eyes streaming and hands shaking when trying to hold a meeting, let alone stepping even a toe outside of my comfort zone to figure out who I really was, underneath it all.
It was torture.
What changed?
Quite honestly, I got sick and tired of my lack of confidence holding me back. Then, in July 2019 I quit drinking, and oh man if that didn’t force me to have to deal with this - no more crutch! I had started seeing a life coach around a year before this, and with her support and guidance, I began to really turn my life around and come back to my witchy ways.
Growing up in the Highlands of Scotland, I always felt a connection with nature, but it wasn't until I discovered the New Age section of the book shop 20 + years ago that my journey truly began. I still have those witchy and spiritual books that were my earliest guides, and have spent many years delving into and practicing many aspects of the spiritual - finding my true inner voice in the process.
Over the last 20 years, I've made mistakes, I've learned from them, I've practiced what I preach, and I've helped countless women build their self esteem.
I spent time working on overcoming my fears - and now I hold talks in front of large groups, host monthly workshops, have actual boundaries, speak up when I want to , without fear or the crippling shyness that was once my nemesis.
It became my mission to support others to transform their self belief too.
In a nutshell - I did the work, and committed to my craft. It wasn’t a linear journey, and it was a bumpy road, but I made progress. The work is continuous, but that feeling like you’re wading through mud does dissipate through the process, I promise.
‘Hands down, my biggest breakthrough must be the increase in my self-confidence and trust in myself. My major insight is that self belief has given me everything I have unknowingly looking for externally for most of my life’ - Joelle